Tees Valley Tourism

New guide lets the secret out

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Tourism bosses in County Durham and Tees Valley have joined forces for the first time to market the region to visitors from across the UK and beyond. A new 32 page guide on what to do, where to go and what to see will be unveiled to trade, holiday and tourism partners in late September.

The new guide, together with joint web pages and trade campaigns, is designed to capitalise on growing interest in North East England and greater visitor numbers from new routes into the recently re-branded Durham Tees Valley Airport.

Sue Crawley, business tourism manager at Tees Valley Tourism Bureau said:  "The re-branding of the airport was the first stage in a campaign to create a new identity for the area which would appeal to visitors from across the UK and beyond. 

"The growth in demand for short breaks from across the UK and beyond, together with the opportunities afforded by flights from new destinations such as Bristol, Newquay, Jersey, Cork, Dublin and Rome, provided added impetus for us to work together"

Graeme Berisford, tourism manager at County Durham Council adds: "The new guide highlights the wide range of activities, attractions and sights which visitors could enjoy on a short break or longer holiday in the area.

"Until now, we have probably been one of England's best kept secrets.  Hopefully this joint activity will encourage more people to see for themselves just what a beautiful, varied and eciting region this is.  And that can only be a good move for the growing number of businesses and individuals that rely on tourism in the region."

For more information log on to www.durham-teesvalley.com


Created by victoria
Last modified 01-09-2005 03:09 PM


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