Tees Valley Tourism

New guide lets the secret out at RDS

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For the first time Tees Valley Tourism Bureau along with Durham Tourism Bureau took part in the annual RDS Dublin travel and tourism show as part of the North East England exhibition stand.

The team impressed Irish tourism chiefs with  the huge variety of attractions on offer in Durham and the Tees Valley and launched their first joint visitor guide.  The brochure gives information on everything there is to do, see and experience in the area, encouraging visitors from Ireland to make the hour-long flight.

The new, 32-page guide - together with joint web pages and trade activity - follows an increase in visitor numbers to the area in the last 12 months and business worth approximately £85m.

Victoria Smiley, tourism officer at Tees Valley Tourism Bureau said: "We have probably been one of England's best kept secrets until now, but this joint activity and higher profile, should encourage more people to come and see just what a beautiful, varied and exciting region this really is.

"We were thrilled to take part in RDS Dublin for the first time, as we have so much to offers visitors.  These are exciting times for Durham Tees Valley and with more routes from Ireland into the area than ever before, I am sure visitors will really enjoy themselves in North East England!"

The partners' marketing campaign is designed to capitalise on this interest and follows the successful introduction of a number of new routes into the recently rebranded Durham Tees Valley Airport.

During 2005 the Airport celebrated record passengers numbers with the last 12 months being the busiest on record.  In March 2005 low cost airline, bmibaby, introduced a direct route to Cork.  With flights every Tuesday, Thursday and Saturday, the service has proved to be extremely popular.

In 2006 bmibaby will fly to a total of nine destinations including a brand new route to Knock (Connaught), in West Ireland - a first for passengers - the only direct service to West Ireland to region, will commence in March 06.

Ryanair also operates ahugely popular direct daily low fare route from Dublin to Durham Tees Valley, which has been in operation since November 1997.

With miles of stunning countryside, plus a spectacular coastline with quaint fishing village, sandy beaches, water-based sports and seaside towns, there's something for everyone looking for a break to brighten up the winter months.

Home to the World Heritage site of Durham Cathedral and Castle visitors can soak up the region's blend of heritage and new cafe culture at the ancient city of Durham, one of the region's many other pretty small towns.

Copies of guide are available from www.durham-teesvalley.com or call 01642 264935 for more information.


Media enquiries:  Felicity Amer, Bradley O'Mahoney PR.

Tel: 0191 281 8833   Fax: 0191 281 4954

Email: felicityamer@bradleyomahoney.co.uk

Notes to editors

Dublin Holiday World is the premier travel and tourism show in Ireland attracting over 55,000 visitors (including 3,900 Irish travel trade visitors) over four days.  The number of exhibitors at this show has grown steadily and is currently over 800.

There is a dedicated travel trade day, which has been opened by the Irish Prime Minister for the past 5 years.

Journalists wishing to visit Durham Tees Valley and find out more about breaks in the area should contact Bradley O'Mahoney Public Relation (as above).

Created by victoria
Last modified 07-02-2006 10:34 AM


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